Lead Producer: Global Content Program, Artist Social Engagement Campaign
Agency: Sofar Sounds | Partner: Amnesty International
Objective
to raise awareness for the refugee crisis and funds for Amnesty's I Welcome initiative via a global benefit concert series
1 day. 271 intimate concerts. 170+ cities. 60 countries. 850+ musicians. 30,000 guests. Give a Home is a global benefit music festival and experiential campaign for Amnesty International produced by Sofar Sounds that took place on September 20th, 2017.
Context
My Role
I led artist relations for performance content and social media engagement to keep artists and fans engaged in Amnesty’s refugee work before, during and after the festival.
Content:
spearheaded production of festival content plan: curation of target artists for content capture, contracting, pre and post production, delivery, distribution and promotion of finalized assets
Socials:
designed and implemented our artist social communications strategy, keeping musicians and their fans connected and engaged throughout our three month campaign.
drafting copy, developing posting assets, and implementing processes to analyze audience engagement
built a schedule of diverse artist social content, fostering stronger relationships with local talent, buzzworthy critical darlings, and superstar acts like Ed Sheeran, Jesse & Joy, and The National.
The stats speak for themselves:
secured +1500 unique artist posts in support of our cause, resulting in over 7,000,000 impressions and 10% of all raffle entries.
oversaw the creation of 60+ live performance videos, 8 live streams, a documentary, b-roll and photography. I managed artist relations for our festival performers, ranging from emerging, local talent to superstars acts like Ed Sheeran, The National and Jesse & Joy.
SKILLS: ARTIST RELATIONS, digital STRATEGY, content strategy, production, data analytics
Results
Socials Snapshots
CONTENT EXAMPLES
ARTIST TESTIMONIALS
“We all deserve a home, not just the memory of one. That’s why I’m proud to join Amnesty International and Sofar Sounds’ Give a Home Campaign in raising awareness for the global refugee crisis and funds for Amnesty’s important work.”
“It’s an honor and a pleasure to be a part of this campaign. I’m really looking forward to being involved, listening to the other artists, and most importantly raising money and awareness for an incredibly important issue”
